Instagram is a feature-rich, user-friendly social platform for showcasing your photos and videos. Known for its plethora of photo retouching tools and collage features, this medium is wildly popular among people 13-29 years old (hello, YA authors!), and people whose work and hobbies are more visually focused.
•300 million active users
•70 million posts per day
•60% of engagement is product-related
•#1 platform used by teenagers
•Average engagement up 416% in 2 years
How do you stand out among 300 million other users? It can be tricky for writers to optimize the visual features of Instagram. Here are some unique tips to encourage reader engagement and drive traffic to your site or blog: